Which golf clubs / local events do you sponsor?

Boomerang Farm Golf Course, Tallai Country Club, Tally Valley & Lake lands. Plus internal sponsorship throughout the James Frizelle’s Automotive Group.

How do you promote the event in the lead up?

Signage, promotional merchandise, lunch and drinks, New Car offers.

What is the most effective use of the event to achieve car sales?

It is a chance to market our brand in our local parameters within these clubs.

What other ways have you used the event to help grow and promote your dealership?

Via email contact with Golf Members and also directly with Members (participants) on the day of event.

How many cars have you sold from participating in the event?

We have had 9 sales through the event program and an additional PGA Member sale, which was the Chairman of the PGA. Our sales have been a combination of using the social spots to utilise the sales offer, and participants claiming the sales offer.

Have you invited customers to play in the event, resulting in a sale / offer redemption?

Yes most certainly.

What is your advice to other dealers to make the most of their events?

To be productive and network with the members on the day of the event/s.